Moziah Thompson, Graphic Artist: Flot Stationery Set

The main focus of this stationery set was to further push the brand and identity initially set by the logo. It is meant to feel open and inviting while still submerging you in a sense of relief, increased health and ultimate calmness. The business card was specifically meant to do this by making use of extensive open negative space and still being intriguing through an uncommonly used business card medium; transparent blue plastic with white type and designs. The letterhead is also meant to be a very open design with nothing on the front side other than the logo and a bottom line of hot rocks pulled from the logo. These rocks are meant to both ground the entire design as well continue the aesthetic of the brand through use of repeated imagery and consistent color palette. The backside of the letterhead is meant to be a subtle reminder of some of the ideals and goals primary to the mission statement of the spa. It is also meant to carry the aesthetic of the brand through repeated use of the custom font designed specifically for the logo. It is used to push the idea that whenever you see this style of type you will immediately think Flot spa. The type pattern on the back of the letterhead is also found on the inside of the envelope in order to keep a consistent representation of the brand and it's identity.