Flot Advertisements

These advertisements were meant to highlight the pod used when Flöting. It is a fairly large tub of water heated to body temperature and filled with 10 pounds of epsom salt. The images particularly aim to represent the pods in a very inviting and mesmerizing light, color palette and composition. Different simple phrases are used to represent the multiple sides of Flöt. The overall mood of the advertisements is meant to be soft, beautiful and mysterious. Flöt is a clearly intimate and calming environment as soon as you step through the front door; this feeling was also meant to be shown through these advertisement.