Monday, April 27, 2015

Flot Logo Redesign


Logo redesign for Flöt, a healing spa in midtown Atlanta. Typeface designed by myself and makes use of round corners and soft angles to represent a feeling of peace, calmness and serenity. This mood is further pushed by the use of a subtle gradient of soft blue hues. The blue gradient also aims to invoke feelings of being submerged in water that is simultaneously healing the body, mind and spirit. The four healing stones stacked represent the 4 main services Flöt offers: reiki, skin healing, flöting and massage.

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